The Essential Elements Of A Musicians Website
Before you put your new website together, its important to take some time to plan. While your site doesnt need to be huge or complex, there are some elements youll want to make sure it contains.
Although every case is unique, most music-focused websites should include :
- Information about you and/or your band, along with plenty of images and personal bio
- Samples of your music that visitors can listen to
- A list or calendar of upcoming appearances, tours, or other performances
- A storefront where people can buy your work, either in physical or digital form
- Links to your other presences across the web, such as your social media pages
This might seem like a lot, but most of these elements are quite easy to set up. Lets take a look at how you can sell music online through your WordPress website.
Now You Know Everything About Selling Your Music Online
Theres everything you need on how to sell your music online. Weve touched on where you can get your music in an online space, such as your own website and the benefits of such. Another great tool to have when it comes to selling your music online is Music Gateways showcase page, where you can promote just about anything you want as an artist.
Additionally, we have looked at when to sell your music and the things you have to consider beforehand, such as creating a pre-order campaign. Also, we have looked at how to sell your music online and Music Gateways excellent distribution service which allows you to keep 100% of your royalties.
Whilst weve got your attention, our guide on SMS Text Marketing For Indie Musicians, Setting Up And Optimising Your YouTube For Artists Channel and our Opening Act Guide are all great sources of information for an aspiring artist!
Build Your Toolkit With A Long
Landesman puts it simply: The more DIY you are, the more attention you can garner, he says. It helps to be able to really play an instrument, or multiple instruments, though there are ways for cut-and-pasters to make money doing this, too. Also, the better a mixing engineer you are, the more you can enhance your recordings and give them the best shot of being picked.
All of that said, dont be discouraged if youre not quite a virtuosic instrumentalist or studio expert. It takes a long time to build those skills and its really your ears that youre developing as you go, says Landesman. With each demo you record, youre honing your craft. Youre getting better with software, learning how to produce vocals, figuring out how to better perform on your instrument. And the next demo you record will be that much stronger.
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Online Music Marketing = Fan Engagement
Online music marketing revolves around engaging with your fans. Your main goals should be to keep them aware of you, solidify the relationship, and create superfans who will support you throughout your career.
Why are superfans so important? Well, theyre the fans you can count on to come to all of your shows , buy just about everything you offer, and promote you through word of mouth.
According to Eventbrites 2019 Pulse Report Survey of live music professionals, word-of-mouth referrals are still the most effective channel for music discovery, at 62.1 percent!
Before we dive into the specifics of how to market your music online, lets quickly touch on the three pillars of fan engagement:
As long as those three things remain at the core of your strategy, the online marketing tools you use will work together as part of a cohesive plan, and theyll be much more effective at driving awareness and engagement for your music.
Purchase A Domain Name And Hosting
There are two things youll need to get your website online. The first is a domain name, and the second is a hosting plan. Your domain name is the primary URL for your site, and can be purchased from any domain registrar on the web .
As a musician, youll almost certainly want to use your own name, or the name of your band or group. If the domain is taken, try adding an additional word or two, such as johndoemusic.com or johndoeonline.com:
Hosting is the engine that powers your site. When youre just getting started, you should be fine using a basic shared hosting plan. They can be found for $5 or less per month, and will offer plenty of power for a long time.
For example, Bluehost has plans starting at just $2.75 per month and even offers a free domain name to boot.
As your site grows, you can move up to plans with better performance and more space. Just make sure to choose your hosting provider carefully, as some are more reliable than others. In addition, youll want to consider signing up for a plan offering WordPress-specific optimization and features.
With your domain and hosting in place, you can go ahead and set up the website itself. How you do this will vary, but many hosting providers provide simple one-click options for WordPress, or even offer plans with the platform pre-installed. If you find yourself needing to install WordPress manually, dont worry its a simple five-minute process.
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Build A Social Media Following
Its important to make it easy for fans and venues to find you online. While streaming services are great for linking your music, a profile on Spotify isnt enough to build an audience. This is why your social profile is so important.
If youre just starting out, focus on growing your audience on social media. Then you can switch your focus to getting them out for shows.
Theres a lot to cover if you want to take a deep dive into social media marketing strategy, but in general, there are a couple of things to keep in mind as youre building your profiles:
- Focus on building your audience over driving ticket and merch sales
- Keep your followers updated about new merch and live shows but, more importantly, keep them updated about you
- Show off your talent by posting new songs or works in progress or performing via live stream
- Engage with other musicians, brands, and bloggers in your scene by tagging them, commenting on their posts, and following their profiles
- Make interacting with your fans a prioritybuilding personal connections with your audience will do more for brand awareness than anything else
Creating A Platform Related To Your Genre Of Music
This is something I’ve talked about and helped people do in my other guides. So taking the above theory even further, why not create a website or podcast which you target at people who like your kind of music?
This can be a music review podcast, a radio show which showcases your genre, or even a website which generally covers everything in your music scene. Furthermore, it could even be something not 100% related to your genre that a lot of people in your genre also like.
So if you make music skateboarders often listen to, you may want to make a skateboarding site and play your music on the site and in the videos.
You’ll also want to include a shop page where people can buy your music, and possibly even start selling skateboarder related merchandise with your logo on it.
Doing these kinds of things will get you in front of people you wouldn’t have otherwise, and allow you to showcase your music to new people who are largely interested in your genre.
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Ps Interested In Another Way To Earn A Living Selling Stuff Online
Amazon FBA is something many people are doing now to earn a living selling stuff online. The great thing about Amazon FBA is that THEY ship to your customers not you! You just source the items, ship them in bulk to Amazon, and they do the rest!
If this is intriguing to you, you can sign up for this FREE 7-day email course from Jessica and Jeff Larrew to learn more about how it all works.
Invest In Your Music If Possible
The saying It takes money to make money might be a cliche, but its often true.
Facebook is a great example of this in action. Pages with fewer than 10,000 fans see engagement rates of just 0.52 percent for organic activity, so if you have 9,999 fans, just over 50 will engage with your posts. That hardly seems worth the effort.
It must be better for larger, better-known pages, right? Wrong! In fact, pages with more than 100,000 fans see only 0.1 percent engagement.
Increasingly, social media is a pay-to-play environment. Ads can broaden your reach and engagement significantly, so its worth investing a little money to grow your brand.
Of course, its not all about social media. You might also consider hiring a PR agent to generate media buzz or team up with a creative agency to strengthen your branding.
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Cut Him Off Cut Him Off Now Newsmax Anchor Ends Interview When Guest Criticizes Donald Trump
In those cases where an artist sells only a portion of their IP, musicians can take a significant chunk of money off the table right now . Yet they can still hold on to a significant percentage of their IP and “let it ride” with the percentage that they retain. This scenario enables artists to participate in the upside growth that inevitably results from active management of their songs and recordings by sophisticated buyers who become real partners to maximize value in everything the artist does. Respected buyers carry deep expertise and sophisticated teams of specialists who actively promote the artists valuable songs and recordings. These are resources that most artists and songwriters simply can’t match on their own. Active, significant attention generates real results. Period.
Its a great time to be an owner of valuable music publishing, master rights and streaming royalties.
Well-funded buyers actively and aggressively compete for music publishing, master recordings and streaming royalties right now. So-called financial multiples on these rights and royalty streams have never been higher. That means that artists can get a big cash payment right now – in one immediate lump sum – rather than wait for royalty checks arriving over many years that may never add up to the lump sum they can enjoy right now.
These acquisition deals can generate major tax benefits over ongoing royalty payments.
The Bottom Line
Thats a lengthy list of positives.
Create Social Media Accounts For Your Music
Once upon a time, music fans liked their favorite artists to be mysterious and aloof, today we want constant access to the acts we love. We want to know where you are, what youre doing, and whats inspiring you right now. Social media is where we go to find out.
Having a strong social media following on sites like Facebook, , and Twitter can make a big difference for an up-and-coming act. Today, its not uncommon for artists to generate a ton of social buzz before the media have even noticed them.
Use your social presence to speak directly to fans, promote your music, announce new tour dates, and generally build a community around your work.
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What Youll Learn In This Article
This article contains 10 tips that will actually help you, if you put in the time and effort. They arent going to make you the next Calvin Harris or Rihanna, but if your music is good, these tips will take you to the next level.
The first five tips are on how to think about music marketing, and the skills you need to develop. I want you to have a good foundation to build your brand on, instead of getting distracted by specific, unnecessary tactics like posting EDM flyers in your local retirement home.
The next section of tips is on the high-level strategic aspects of music marketing. The things that dont change.
Finally, well dive into some more tactical areas. Facebook advertising, Spotify playlists, email marketing, social media, and more. Ive left this until last because it needs to rest upon everything else
How To Promote Music In 2021
It should go without saying, but first and foremost, making great music needs to be your primary focus. You can follow all this advice to the letter, but if your track, EP or album isnât well-written, tight instrumentally and professionally produced, youâll fall at the first hurdle.
Now thatâs out of the way, letâs look at the best ways to promote your music independently in the modern music landscape.
You can watch our Unsigned Advice video or read on to learn more!
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How To Obtain The Copyright Of A Song
There are two ways to buy the music rights of a song:
It is easiest to opt for the second option since these societies are the ones in charge of issuing licenses for commercial songs.
Depending on the country you are in, you will have to contact one of these organizations or another.
For example, in the case of the United States, you will have to contact organizations such as BMI, ASCAP, or SESAC. But if you are in the United Kingdom, the organizations you should reach are PRS or PPL.
To find out which PRO you should contact depending on the country where you live, you can check the following list.
Another thing to keep in mind and be prepared for is that acquiring these types of music licenses for commercials and advertising is often very expensive.
However, if you are concerned about the economic factor, you are probably asking yourself the following question:
Selling Your Music To Advertising Agencies
Being a business-minded artist, generating revenue for your masterpieces could be a top priority, however, you might not fully understand the paths for taking you to your own preferred marketplaces. Probably, you know that self-promoting your own songs is not as simple as carrying out a checklist, and therefore you will need to commit a bit sweat value.
Your choice to focus on an advertising agency could be one factor in your entire marketing structure. Nevertheless, you realize that doing work in niche categories may increase the odds as compared to a scattershot strategy.
Each and every small business carries an aspect of who you know, and also the music community is dependent greatly on a network. Marketing your songs to advertising agencies or to some other music consumer has a couple of primary paths to good results: developing a reputation as well as finding yourself in the right spot at the best time. The next steps are entirely up to you as well as the possibilities you make.
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How To Sell My Music
It is possible to sell your musical creations on the Internet, here we explain you how.
Every musicians dream is to sell his music and make a living of it.
In this article, were going to explain different ways to make this happen, so you can design a roadmap for yourself and choose the path that best suits your talent and your circumstances.
Were assuming that you are a musician or very passionate about music and you want to find a way to make this your professional career.
First of all, were going to differentiate between the two business models in this industry:
- Selling music to final consumers
- Selling music and sound effects for companies and freelancers
The first one, selling music for the final consumer, refers to all the music that usually we hear on the radio, television, iTunes, Spotify and Youtube. Your favorite artists and songs are included here and, many times, we believe that there is only this field within the music industry, because this is what we had always.
Justin Bieber, Avicii, Coldplay, and Radiohead all groups of music youve heard, both large and small are included here.
The second point is different. We find here all royalty-free music and sound effects that are commonly used by marketing agencies, advertising, and audiovisual projects.
How Much Does It Cost To Use Well
Depending on the nature of the advertisement, the cost of the music can vary considerably.
There are several reasons for this: the scope of the ad, the media in which it will be promoted, the number of licenses needed, the importance of the song, etc.
For example, if you want to use a song in a TV commercial, you need at least 2 licenses: the master license and the sync license.
But if you want to use music for a radio commercial, you will also need a special transcription license from the publisher.
To give you a reference of how much famous music for advertising costs, we will take a look at Donald Passmans book, All you need to know about the music business, which says the following:
A song can cost anywhere from $25,000 to more than $500,000 a year. The typical range for a well-known song is $75,000 to $200,000 for a year of national use in the United States, on television and radio.
As you can see, these are astronomical amounts that are not within the reach of any agency, nor of any independent entrepreneur.
That is why it does not represent a viable option for the vast majority of people.
And at this point another question arises:
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