Release As Many Singles As You Can
Putting music on Spotify for the first time is a really exciting thing. When youre uploading your music to DistroKid or Ditto, its really tempting to choose the immediate release option. I promise you, its better not to. Good things come to those who wait.
When you have a project finished and youre ready to release it in full, its best to release some singles first, spaced about a month or two apart. And for each single, its best to give yourself at least a month to prepare for release, build hype, and gain followers and pre-savers.
The current music industry climate, especially for indie artists, is centered around streaming, and Spotify is currently the largest streaming platform.
Since Spotify is such an important player for small artists, a release campaign should revolve around the best practices and strategies for Spotify exposure. And Spotify is very single-friendly.
Recently, Spotify has made it possible to submit upcoming releases for editorial playlist consideration and algorithmic playlist placement. That means that when you are about to release a song, you can pitch it to their editors for consideration on their massively popular playlists, and simultaneously guarantee that your music will be on your followers Release Radars.
But there are a few catches: you need to submit your music for consideration at least a few weeks in advance, and you can only submit one song at a time. So, do singles, and schedule them at least a month in advance.
Should You Release The Track Or The Video First
This is a common question about promoting singles, and I dont think theres a right answer. But I lean towards saying you should put the song out first, and THEN put out the video afterwards.
If someone watches the video, theyve consumed the visuals AND the music at once. Theres less of a need to go and stream or download the track.
But if the song comes out first, theyll listen, and still be interested to see the video when its launched.
And remember, with CD Baby, your single will be available as an art track on YouTube.
Video, of course, is one of the most sharable forms of online content, so if both the song and video are great, it might make sense to release them both simultaneously IF you canget a notable blog to premiere the video for you , though premieres have gotten harder to come by as the number of relevant blogs shrinks every year.
Be sure to upload the video directly to Facebook too , since Facebook favors video that is native to the platform. You can run that video as an ad on Facebook to generate interest in your music.
Use The Canvas Feature
Music and visuals have always gone hand in hand.
The Canvas feature on Spotify allows you to bring visuals in to accompany your tracks, and adds an extra level of engagement to your music.
The Canvas feature isnt available for everyone, but we are seeing a lot of artists are able to use it.
We recommend you get to grips with this feature, and weve created a more detailed Spotify Canvas guide to help you through the process.
Don’t Miss: Does Premiere Pro Have Stock Music
How Do You Earn Money From Spotify
Essentially, when songs are played on streaming platforms, the artist receives payment in the form of royalties .
Independent artists have agreements with physical or online distributors of music for a one time set up fee , an ongoing subscription fee or a continuing percentage of net receipts.
There are 3 types of streaming payouts:
- Mechanical Royalties which are paid to songwriters and their publishers for the right to reproduce the music.
- Public Performance Royalties, which are paid to songwriters and their publishers for the right to perform their music publicly. Since none of the music is technically owned by the listener, every stream is considered a public performance, even if it is simply listened to on a phone.
- Payout To Recording Owners. This stream, which makes up the substantial amount of the payout, goes to record labels and distributors who own the copyrighted music.
Recently, Spotify increased its payout per stream, although this increase still needs to be split up between different parties . This is the subject of intense debate among many artists, including those signed to major record labels.
The answer for how much Spotify actually pays per stream isnt a straightforward one. The cost depends on many factors, although it is thought to be around $0.008 $0.90 per stream.
How To Get Your Music On Spotify
If your music isnt on Spotify, today is the day to take care of that.
Spotify reported 271 million active users at the end of 2019. Thats a lot of people who could potentially fall in love with your music!
Today, youll learn how to get your music on Spotify, Apple Music, and everywhere else. Plus, Ill help you get set up with Spotify for Artists.
Also Check: What Is The Best Music App For Android
How To Release Music Independently: The Ultimate Guide
How to release music independently, the checklist:
Looking for information on how to release music independently?
Want to own all of the rights to your music?
Thats cool. We were the same.
In the digital age its getting more and more difficult to get picked up by a label and most labels require you to build a fanbase and profile before theyll show any interest. So how do you release your music independently & cultivate listens, fans and buzz?
Youll be pleased to hear its a lot easier than most people think.
Enter Your Label Information
Whether or not you have a label, you need to indicate who is the owner of your track.
If you are releasing independently you can put yourself as the owner, otherwise, youll have to enter your label name.
Then youll need to indicate composition owner, year of composition, master recording owner, year of recording and language of your release metadata.
The names of the composition and master recording owners will appear in-store, so enter this information as youd like it to be shown.
If you work with a label, its best to be in contact with them if youre unsure who owns what.
You May Like: How To Play Music On Xbox One From Phone
How To Set Up A Spotify Artist Account
In fact it’s easy to set up a Spotify artist account, just follow the ultimate guide as below.
Step 1. First of all, make sure that you have downloaded Spotify on your Mac or PC. Then open the desktop version of Spotify.
Step 2. Then you can start to sign up for a Spotify account, which is free by the way. We don’t suggest you sign up by using Facebook though as it will link your artist account to your personal Facebook account. Something you may not want to bother for reasons of privacy and management.
Step 3. After signing up, you need to verify your account as an artist, which is different from the regular account verification. Verification helps not only boost your profile as an artist but also gets you noticed by Spotify algorithm and content curators.
After that, now you can log in your Spotify account and get started to publish songs on Spotify.
How I Release My Music On Spotify For Free
Soundcloud was the first place I have started publishing my songs. When I finished my first full track I looked for a way to share my music with my friends. However, sending files on WhatsApp was not enough. I have found Soundcloud, where your all needs meet if youre an amateur like me. I knew it but never used before making music. However, I release all the music I make easily for free there. Ive been using Spotify and still desiring to see my music in the playlists I have created on Spotify.
As you know the platforms we mention are the commercial fields. You can make money. If you want to make money you need to invest. I dont want to make money from music. Its just a hobby for me. So, I didnt want to pay money for releasing my songs on the commercial platforms. I started with AWAL. AWAL releases you songs for free in case they agree youre doing it well. I tried and failed. When I explored the other companies which Spotify recommeds I have realised that the other companies want money. The charges were not too high but I still didnt want to pay money.
I felt very excited at the moment I have received that e-mail. It didnt take too long to see my song on Spotify. It has been released on every platform I have put in for.
Whats the profit of Routenote? They make your song commercial and get 15% of the income. If some song gain a reputation they earn money. If not they dont lose.
Don’t Miss: Add Music To Instagram Story Without Lyrics
How To Promote Your Back Catalog On Spotify
This post contains affiliate links. We may receive a commission for purchases made through these links.
Many blog articles and online resources are aimed at music creators who are promoting new releases. But there are good reasons to promote your back catalog on Spotify too. While your previously-released material wont qualify for influential playlists like New Music Friday, you can still leverage your existing content on Spotify with a well-planned campaign.
Back catalog campaigns are relatively easy to implement they tend to be more flexible in terms of timing, with fewer items to oversee Independent playlist curators are also typically much more receptive than music bloggers and music journalists when it comes to listening to older releases.
If youre planning to release new music within the next year, a back catalog campaign can increase the impact of your future releases by increasing your overall audience size on Spotify. This makes it much easier to gain traction with your new material through algorithmic playlists like Release Radar, as well as through the existing relationships youve built with curators.
Your Music Everywhere For One Price
Relax. Unlike some services, we don’t charge you annually to keep your music online. There are no annual fees, ever. And whenever we add a new retail partner, your music will be delivered free of charge.
Every stream generates money for you. We help you collect your mechanical and performance royalties, and collect from hundreds of other sources for songwriting royalties around the world.
You May Like: How To Put Music On Samsung Music
How To Get Your Music On Spotify: Top 10 Distribution Services
Not everyone’s lucky enough to be a signed music artist. Fortunately even if you’re not signed to a label there’s still ways to get your music on streaming services. Distribution services offer that and a lot more, including physical releases, statistics and marketing tools. Some services even offer marketing help for artists who start to “catch” after a few releases – like adding tracks to Spotify playlists. Here’s a comparison of what the best distributors have to offer.
Keep Your Profile Up To Date
Your profile on Spotify should accurately reflect you as an artist, its your opportunity to give fans an insight into your brand. Use relevant photos and keep your bio relevant.
You can also share new or favourite tracks with the artist pick option, and add links to fundraising or any playlists you would like to feature.
Recommended Reading: Do Verizon Users Get Free Apple Music
Make Money From Your Music
When your music is finally released and out on the market, all the income generated from every streaming service will be collected by your distributor. then your distributor will pass on those royalties to you.
DistroKid will give you 100% of all that money earned, while some other distributors take a cut. This is why I love DistroKid, I get 100% of the money generated from my music, while I am still 100% in control over my music.
And yes, I know you need lots of plays to make any decent money on music streaming, but some income is better than none right? Plus I am sure you also will love the feeling of people listening and enjoying my music all over the world.
Community Matters Dont Neglect Us
Do you know those friends that only contact you when they want something? Yep, those annoying ones. Dont treat your music community as a friend when you need them and then ignore everyone for months while you are prepping your next release.
Dont wait for your next release to find other members of the music community e.g curators, producers, videographers. Take an interest in them all year round, share and comment on their projects so that when you have a release they will return the favour.
When you release your next release remember to tag everyone that you worked with for that extra boost and to credit them for their amazing work. This can be producers, artwork designers, collaborators, distributors, labels or even that friend that helped you get through the recording process. The more people you tag, the more they are able to share your work and gain a wider audience reach.
Don’t Miss: How Do I Add Music To My Samsung Music App
Use Distrokid Or Ditto As Your Distributor
Unless youre signed to a label , youll probably be using a third party distributor to get your project out into the world. No shame. Labels kinda suck anyway.
There are a lot of options for distribution, and they all get your music on streaming sites like Spotify, TikTok, Apple Music, Amazon, Tidal, etc. The most popular ones are DistroKid, Ditto, CD Baby, TuneCore, and Amuse.
While each service has a few extra features, the main three differences between them all are speed, ease, and price.
When it comes to speed, DistroKid and Ditto are definitely the fastest. If you submit your music today, it could be on Spotify as quickly as tomorrow At the slowest, it takes about 3 days for it to show up on your Spotify for Artists account.
When it comes to ease, DistroKid and Ditto are also probably the best. Their interfaces are extremely intuitive, simple, and straightforward. Everything is labeled, explained, and well-designed so that theres no issues when youre uploading your music, checking royalty payments, making changes to releases, etc. Other sites are historically much more prone to glitches and frustration. Im looking at you, CD Baby.
Like I said, each service has some extra features and selling points, but DistroKid and Dittos models are most compatible with the current climate of the industry. And were not affiliated with either of them at all, I promise. Theyre just awesome.
Use Spotify Ad Studio
Spotify Ad Studio is an advertising platform that allows you to create and manage your own ads that appear on the streaming platform.
You can get specific with your targeting, selecting to target fans of a particular artist, or target fans of your genre. This is where its really to understand who your audience is, as it allows you to target them much more effectively.
This is where your Facebook Audience tools can really come in handy. Playing about with this can help you get a much better understanding of what ages and genders are likely to be into your sound.
Also Check: How To Add Music To Facebook Post
How To Upload To Spotify: 10 Ways In 2021
“For me, Spotify is not even a necessary evil. It helps me do what I want to do.”
Knowing how to upload to Spotify can put control of your career directly into your hands. This can be a game-changer for producers who aren’t having luck with record labels or who want to foot the legwork needed to land a successful independent release.
But for these artists, not knowing how to upload to Spotify can leave them floundering and lost in a sea of noise.
While there is some validity to the complaints artists have against the platform, Spotify also offers many tools that empower these same artists’ success. Overall, Spotify has undeniably redefined the music industry in only a few short years, especially from an artist’s perspective. There’s less piracy, more creative content opportunities, and smaller artists have never had a better chance to get heard.
But before you can take advantage of everything that Spotify has to offer, or even learn how to upload to Spotify, a few things need to be in place.
Promote New Releases With Artist Pick
The artist pick section on your profile can be a great way of highlighting things to your fanbase. Whether thats your latest release, an album you have been enjoying, or one of your favourite playlists.
You can also place a short message about why youve chosen this.
Its a great way to further engage with your fans and promote yourself.
You May Like: How To Produce Lofi Music
Choosing A Distributor To Upload To Spotify
The first step is to find a distributor. Distributors, also called aggregators, act as a middleman between you and the platforms you sell your music on. We’ll focus here on Spotify alone, but these distributors allow you to get your music on all manner of online marketplaces, like Amazon or iTunes, all in one go.
There are many different options to choose from when selecting your distributor, and what each offers will vary significantly . Don’t jump the gun when deciding which company you want to move forward with this is an important choice as you learn how to upload to Spotify.
To get you started, we have broken down what we think of some of the more popular aggregators, as well as the pros, cons, and final verdict of each:
Distrokid’s $19.99 yearly rate is an incredible price point considering this gets you unlimited uploads.
Distrokid takes down all of your uploads when you stop paying the yearly fee unless you fork out for the additional $30 legacy option.
Distrokid is often the option people choose first, simply because it’s straightforward and comes with all the essentials you need. It simply works.
TuneCore offers advances to fund future projects as long as you have had an account with them for 24 months and are getting consistent profits from your music.
TuneCore’s 15% general commission and 20% sync fee are relatively steep, especially when many of its competitors offer similar services for free.