Saturday, January 28, 2023

How To Promote Music On Soundcloud

Work Soundcloud Some More

How to Promote Your Music on Soundcloud!

It all comes full circle. Your online music presence starts and ends with SoundCloud, and just like you cant neglect your presence elsewhere, you cant neglect your SoundCloud. Once youve found your niche and are starting to grow, its time to reach out. SoundCloud is the best way to do that.

  • Follow others. It can be another artist whose music you like, or it can be a fan who might love a follow back. Following others can be a great way to expand your network, even though its slow. Who knows, you might even find another artist whos interested in collaborating down the road!
  • Leave comments. That does not mean spam! SoundCloud has an awesome comments feature, and gives you an opportunity to jump into conversations with other artists and potential fans. Use this feature to get people to your page but be careful not to just hop in, insert a link, and leave. That will backfire.
  • Join groups. Try to join groups that are either geographically focused or genre-based. If you are a musician in Portland, Oregon, then join groups like Portland, Oregon, or Portland Music. If you are an electronic musician, join groups like Electronic Music World. This can be another great way to meet not just potential fans, but other artists, too.

Tips: How To Get Your First 5000 Soundcloud Followers In 2021

Soundcloud has had it’s ups and downs over the past few years, but it can still be a viable source for artists to get discovered and attract new listeners.

However, like most of these platforms, it quickly got overcrowded with a plethora of musicians fighting to get the same attention.

I explained in another article that your music is bound to go nowhere on Soundcloud without an adequate plan.

To get better, more quality Soundcloud followers, here are a few tips you can use.

Add A Buy Link For Fans To Support Your Music

SoundCloud give you the option of adding a Buy link on your music. If fans like your music they may be more willing to go ahead and purchase your music. You may link to sites such as iTunes, Beatport and BandCamp giving you the chance to make a little bit more money on your music.

This is a good option for musicians who are confident in the music they make and might be worth considering when promoting your music on SoundCloud. You cans access the Buy link option on the tracks edit page in the Metadata tab. You can access your tracks edit page at any time through the pencil icon below its waveform.

If you dont want fans to buy your music you can direct them to listen to exclusive music on streaming platforms such as Spotify. You can change they Buy link and write Stream on Spotify. And if you would like to receive some support from your fans you can also change the Buy link to and write Donate and link to a Patreon or a PayPal account.

Most fans overwhelmingly support musicians who make great music and would like them to continue making music in the future.

Read Also: How Much Is Amazon Music For Prime Members

Use Waveform Comments To Tell A Story

Waveform is a great tool that allows comments to be made on your audio and can get you engagements not only from users, but from you yourself.

Its a great way to be present through your media and give your listeners some added details about the track, different points of inspiration, what it means to you, behind the scenes stories and more.

You can also ask your followers for feedback if youre working on a track and want to see what people think when you ask your listeners for feedback, its also a great opportunity to drive more engagement with your music and show SoundCloud that people value and are interested in your content, helping it to be shared with more people.

Waveform is an awesome way to be more present through your music and add unique nuances that will keep your listeners engaged and interested.

Use Hashtag And Hashtag Tool

Soundcloud $48 Service

Hashtags are needed to increase demand and target specific audiences who enjoy the same music as they do. There are two ways to find the most effective hashtag by using the hashtag tool, viewing and trying other successful profiles. However, as we will learn later, the rules when using SoundCloud are a little different.

If you regularly check the SoundCloud Popular Search page, you can see the main search phrases from the past 24 hours. So try adding a few of them to the Tags field if they are relevant to your music.

Recommended Reading: How Do I Add Music To My Samsung Music App

Influencers Arent As Prominent On Soundcloud

When we perform SoundCloud promotion, we notice that influencers dont seem to have audience sizes anywhere near the level they do on YouTube.

Theres a few reasons why this may be the case:

  • With Youtube the influencers have control over the track upload and it becomes a piece of content on its own allowing the channels to rank for that track name. On SoundCloud this wont happen as easily as channels tend towards doing a repost as opposed to actually uploading the artists track.
  • Lack of monetisation SoundCloud doesnt offer the same monetisation options that Youtube does, removing a major incentive for growing an audience.
  • The platform doesnt lend itself to influencers in the same way that Youtube does tracks can be played without visiting the channel and SoundCloud dont push channel subscription like Youtube does which makes things less productive for influencers.
  • There are still benefits to be had from reaching out to these channels on SoundCloud, however you may find you dont get the same return on investment from your time.

    Come Up With A Marketing Plan

    Whenever you plan, you plan to succeed. Every musician has to identify what goals they want to achieve when promoting their music on SoundCloud. Are you releasing new music? Do you want more followers? Would you like fans to share you music on social media?

    As a musician you should also be keen on statistics. Like what kind of music do your fans prefer? Are they young people or old people? From which area are most of your fans coming from? Do they go to clubs or music festivals?

    For musicians having a clear plan will help you identify your typical listener. This places you in a better position to pinpoint and specifically target your loyal fans and have the best outcome when creating and promoting your music on SoundCloud.

    Coming up with a marketing plan helps you in saving lots of time and energy when faced with a dilemma of figuring out what to do and where to begin when promoting your music on SoundCloud.

    Read Also: Where To Advertise Your Music

    Facebook Ads For Soundcloud Paid Promotion

    Unfortunately, Facebook sometimes limits the ability to reach an abundance of fans simply through organic marketing. Using Facebook ads for SoundCloud paid promotion campaigns can expand your pages reach and get you in front of more potential fans.

    With Facebook ads for SoundCloud paid promotion, you can target the right audience by demographics and even narrowing it down to the type of music they like. If you are going on tour, you can even target fans by location.

    How Do You Make A Song Go Viral On Soundcloud

    how to promote your soundcloud

    Every musician dreams of going viral but the thought of having to pay to go viral might tarnish the idea a bit. You dont have to buy a viral promotion package to make your tracks go viral on SoundCloud lots of artists find overnight success using their own hacks.

    Try your luck at going viral on SoundCloud using these five tips:

  • Post your best work your track wont get anywhere if its not high-quality and your best piece of work. The main trick to going viral is to create a catchy and memorable song.
  • Keep an eye on trends look at what SoundClouds most-played tracks are recently. This will give you an idea of what genres of music are trending right now, and will help you tailor your song to be more popular.
  • Optimise the length of your songs a hit song is usually around 3 minutes long. If you keep your tracks to this length, you wont lose your listeners attention.
  • Use popular trending tags in your track description, tag your song with as many relevant, popular tags as possible. This will amplify the reach of your music.
  • Team up with popular musicians collaborating with artists who have a bigger fanbase than you is a sure-fire way to boost your listeners and exposure.
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    Bonus Tip: Dont Buy Plays

    Everyone wants to take the easy road, right? But oftentimes its simply not worth it.

    For a few thousand extra plays in the short term, you can damage your career, risk your account getting shut down, or simply lose the trust of your true fans. Plus, its against SoundClouds Terms of Use.

    I had to mention this here because its often something people consider when theyre looking to up their Soundcloud game. The same can be said for likes and followers, and other platforms too. These stats are fake and dont provide organic growth.

    Should I Invest In A Soundcloud Promotion Service

    We think that at this point in the game, investing in a SoundCloud promotion service is going to be your best bet against competing with your rivals.

    The thing about everyone else out there is that they have varying levels of funds, and connections in the music industry.

    Of course, not everyone has the kind of connections that are going to make them famous, but there are some out there that are going to easily get ahead of you.

    This makes the SoundCloud landscape in general pretty competitive, and if you dont bring an edge to the table thats going to help your music stand out from the rest, then youre just going to drown in the sheer amount of content that is available for people to listen to.

    Getting help from a SoundCloud promotion service is your best bet at being seen by the right people.

    Recommended Reading: Why Is Apple Music Family Sharing Not Working

    + Ways To Promote Your Song On Soundcloud

    SoundCloud is without a doubt one of the most important online music hubs around. Not only is it a great way to discover new music that isn’t out on the market yet, but it gives artists the space needed for promoting their own songs, build a community of followers, and make important connections that will serve their music.

    Treat SoundCloud like another tool in your toolbox. Know how to use it and what to use it for and it’s sure to reap rewards for you down the line. Having great tracks is only part of the process of being a professional musician. The other parts will take a little bit of business acumen on your part. The savvy artist will be able to make effective use of the tools SoundCloud offers to amplify their plays and get more followers.

    In this article, I want to take a deep dive into some of the tools you can use to get the most out of this amazing music community. I want to look at all the ways SoundCloud enables you to promote your music and push your tracks far and wide.

    Choose A Good Visual For Songs Deposited On The Platform

    10 Quick Tips on how to Promote Your Music on SoundCloud ...

    The visual of your songs is an important element for their promotion. Indeed, they give users a first impression of your musical work. When you share your songs on social networks like Facebook, it is these visuals that will be highlighted.

    Without even listening to it, your potential listeners are already imagining the content of the music you offer them. Your visual must therefore be flawless and enticing. It must encourage clicking. You can call on professional graphic designers or designers to have original and neat visuals. To maximize the impact of your visuals, use JPG or PNG formats with minimum dimensions of 800 x 800 pixels.

    Also Check: How To Share Itunes Music With Friends

    Use The Law Of Reciprocity On Social Media

    The law of reciprocity is whenever someone does something for you, you naturally feel obligated to pay it forward. If all you do is look to see what you can GET rather than what you can GIVE, you’ll make a terrible collaborative partner. Try to see what value you can add to others on social media, and you’ll notice that people enjoy your interaction a lot more.

    Promote Soundcloud On Instagram

    Instagram is your secret weapon when youre promoting your music on SoundCloud. By connecting your Instagram profile up to your SoundCloud account, you can transfer your best pictures from Insta to SoundCloud and use them on your tracks, profile, and playlists.

    Nothing will make your SoundCloud profile more promotable and attractive to potential fans than having eye-catching, high-quality pictures on your account.

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    Interact With Other People

    There are more straightforward ways to network with people in the music industry other than being featured with them and making a remix.

    You can simply interact with both your audience and other artists in your industry if you are serious about establishing your presence on the platform, and you want to expose your music to even more listeners.

    You can comment, repost, message and even join groups but make sure that you are selective with how you do this, and only engage with people and content that you actually like.

    There isnt any point in flooding your audience and other peoples feeds with content just for the sake of trying to get ahead, because people will see this as spammy and you wont be very popular.

    Strategy : Repost Chains


    This is one of the most useful tools on SoundCloud and is an effective way to garner the force of multiple accounts in a simple, automated way.

    In essence, a repost chain is simply a group of people who automatically repost a track, each at a timed interval, to maximise exposure. A service like SCPlanner allows you to do this effortlessly.

    Just get a few music buddies in a chain and one person submits new tracks to the chain. As each of you gains followers, you multiply the reach each time.

    There are a few ways you can join or create a repost chain:

    • Producer friends get your inner circle together and signup to a repost chain. That way you get a guaranteed baseline of exposure every time you upload a track.
    • Bigger chains a lot of people on Facebook groups etc. are looking for accounts to join repost chains, because the bigger it gets, the more valuable. The only caveat is usually you need at least a certain number of followers to join these
    • Random chains if you just need exposure, try Googling repost chain and youll see a bunch of results for submissions to certain chains. Some of these require payment, be wary. Also, these arent necessarily an effective way to gain promotion, as you could get a lot of plays that dont mean much. So be selective.

    Sounds good, right? Hold up, there are a few things to consider before joining a chain.

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    Make Sure Your Soundcloud Content Sounds Great

    An obvious point perhaps, but the music you upload to Soundcloud should sound as good as possible. Ok, fair enough, a lot of people use Soundcloud to showcase demos and alternative mixes of tracks with a view to getting feedback on work in progress, but the point is that whatever condition your track is in production values wise, there has to be something great about it or its not going to attract attention, likes or shares. Posting demos is fine so long as the tunes are good.

    What Happens When You Use A Soundcloud Promotion Service

    SoundCloud promotion services will help to get your music and tracks in front of real users, allowing you to grow naturally and organically.

    You are able to select how much promotion you want in terms of numbers for instance, if you want to get 500 plays, they will work to provide you with that specific number of plays through their promotion service.

    It can be a challenge to decide which promotion services can actually deliver results and which ones will just send over fake followers, which is exactly what you dont want to happen. For this reason, you should look closely at how the services are provided and how your content is promoted to real users.

    A common practice is to have an in-house network of users or partners that will perpetuate the engagements and help to boost your popularity. Youll always want to review the websites and methods so that you can see how growth is made.

    Below youll find our top 7 recommendations for SoundCloud promotion services to help get you real results.

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    Think Big By Thinking Small

    Many people go after the top blogs. Now I may get 100 free music submissions a day, but I’m still able to keep up with those for the most part. Don’t forget the little things when you submit to stand out!

    Use a first name in the subject line if the blog doesn’t state they want anything specific. If someone puts my first name in the subject line, it’s almost guaranteed to get opened.


    It shows someone actually took the time to do their homework. I’ve gotten featured on a good number of sites simply by showing that I care about the site I’m submitting to.

    Don’t forget the smaller blogs either. Some people might only get 10 music submissions per day. Those are the people who are probably the most attentive and ready to feature your music.

    The big dogs already get enough attention. Try going to maybe the 2nd or 3rd page of the Google search page whenever you’re looking for blogs who accept submissions.

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