What Should Be In An Epk For Music
An effective EPK for music should include everything the press would need if they wanted to highlight you as an artist. This includes things like an official bio, promotional phots, your music, and any awards or press coverage youve received.
Remember that when youre making an EPK for music, youre showcasing your musical career, and telling your story. This should be your foremost thought surrounding every element that you include, especially your imagery and song inclusions.
Now that you know the basics of making an EPK for music and what its used for, here are 8 things to be sure you include in yours!
What Should Your Epk Contain
An effective EPK needs to include everything that the press or officials might need, from your bio, to achievements, to promotional videos, music, and more. The idea behind a professional EPK is to create an easy, seamless way for the industry professionals to easily access your information and assets that they might need to highlight your new music or upcoming projects.
You should aspire to create a quality EPK that showcases your musical work while telling your story perfectly. This has to be paramount in every element that you’ll include in the EPK, from songs to the images, and more.
At this point, you might be wondering what you need to include in your EPK. The finer details in the EPK will vary depending on where you will be sending it, but there are certain must-haves that you need to know about â
- Having a compelling artist bio
- A well-though curated selection of your best tracks
- Some of your most impressive accomplishments to date
- Hi-res press photos
- Your contact information
- A few high-quality videos
- Social media account pages
Now that you have a rough idea of what an EPK is and what it looks like, here are some of the things that you’ll need to include in your EPK â
How To Create An Epk For Musicians
Whether youâre an original act emailing promoters to book shows, or a function band wanting to get onto the books of a new entertainment agent, the advice is clear â If you want to get more gigs, get a good EPK.
Once your EPK is ready to send, check out this advice on for artists about how to find venues and promoters.
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Consider These Best Practices Before You Create An Epk
Promoters and talent buyers review hundreds of potential acts every day. Its essential to present yourself clearly and professionally. Before you create your press kit, consider these best practices:
- Keep your EPK simple and to the point. Provide all your relevant information in a way thats scannable and easy to read. Also, keep your EPK concise and relevant.
- Include your best material and important details. Put your best foot forward, and make a great first impression.
- Always keep your EPK up to date. Updating and organizing your press kit should only take a few moments.
- Make sure your EPK represents your brand accurately. Dont overhype, exaggerate, lie, or include irrelevant information.
- Create an EPK that stands out from the competition. Make it eye-catching and unique without going overboard.
- Be cautious of the file size when attaching it to emails. Large digital files may get flagged, sent to the Spam folder, or rejected by the recipient. Instead, link to your content on the web such as SoundCloud and YouTube.
- Avoid sending .zip files or other compressed file attachments with your email. These files will not get opened.
- Have a printed version of your EPK on hand at events. You may run into industry professionals interested in knowing more about you.
These tips are not hard rules. Theyre merely suggestions to ensure your press kit is successful.
Other Points To Consider
- How easy is your website url going to be to remember or find – is there another bigger website that will come up when googling your name?
- Do your social media accounts and website all link to each other? Tools like Linktree can be used to link to multiple places from social media bios.;
- Website tabs – how easy is it to see what goes where? If you have a section labelled Press, is this a section FOR press containing your EPK, or a section containing your reviews and press quotes. Can you have an EPK section, or will it go under Contact?;
- Check your bios across your EPK and social media match.;
- Try and look at your EPK with first-time eyes. Does it give an immediate sense of your bands music? Is your best content the most easily visible?
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Plp 0: How To Make An Electronic Press Kit
This week we talk about Electronic Press Kits, or EPKs. A good press kit is one of your most important marketing tools. In this shorter episode we examine what goes into them, different formats for EPKs, and well review at a couple of different examples.
How To Create An Electronic Press Kit
Posted on byOpen Mic UK
An EPK, or electronic press kit, is a great tool to help artists promote their music. It gives promoters, radio DJs, venue bookers, music writers and podcasters all they need to know. While creating an EPK is time-consuming, its an essential resource that defines who you are as an artist to important decision-makers.
An EPK for music is like a singer or musicians CV. It is a digital press kit that can be made for free and easily sent to people in the music industry. There are plenty of free templates that make creating an EPK super easy, so all singers should have one on their website.
Singers and musicians should create their own EPKs containing their personal biography, any details about music releases or gigs and all relevant marketing material. Here is everything you need to know about creating your EPK.
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How To Make An Epk For Musicians
An EPK should feature your artist bio, music, promotional photos, tour dates, high-quality videos, relevant media, achievements, links to your social media, and contact details. A successful EPK represents you as an artist, your brand, and your musical identity.
Websites such as Sonicbids, ReverbNation, Adobe Spark, and Wix offer EPK templates and tools to create press kits and hosted landing pages. Theyre a great option if you want to make an EPK that looks high-quality and professional. However, its your preference on the format and type of hosting you prefer.
When creating an EPK for your brand, consider these tips:
What Do You Mean By An Epk
An electronic press kit or an EPK is a digital form of a promotional package that musicians mail out to venues, festivals, and more. EPKs are used regularly as a general online resume that sums up a musician’s career. A band or even a solo singer can use an EPK for help with booking events, generating buzz about an upcoming release, and as a way of sharing music with journalists and bloggers.
When you’re creating an EPK, you will want to make it as easy to read and understand as possible. Moreover, make it easy to promote and send to venue bookers and radio stations. With this in mind, one of the best spots to make your EPK would be on your own music website. This way, you will be able to send out dedicated page links with everything needed for promoting your upcoming show or an upcoming album.
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What To Include In Your Electronic Press Kit
Now before jumping into creating your EPK, collect all aspects of your brand. Yes, I said brand. It may feel strange to consider yourself, or your bandmates, part of a brand, but the goal here is to deliver a whole package deal, just like a . And crafting a cohesive brand look and feel is what makes an EPK successful.
- Tour dates
- Contact details
I understand that this list may seem overwhelming, but once you tell your story the possibility of achieving your personal goals will skyrocket. Plus, we have more details below to help!;
Add Your Bio Music And More To Your Epk Template
Now that you have all of the content at hand, its easy to create an EPK in just a few clicks.
As a starting point, use one of our preset EPK page templates to get everything onto the page in an aesthetically pleasing and organized way.;
To do this, click Add Page. Choose from one of the preset EPK page options, update the title if you want, and then create your page.
Youll see features nicely laid out in columns for you. With the general EPK, youll see a place to put a quote at the top, followed by an image and text feature for your bio. Next is a spot for downloadable hi-res photos, then a place for a sample track and video. Last of all is a contact form for inquiries.
These EPK templates vary, with the EPK for Venues including a spot for a stage plot and tech rider, and the EPK for Media with a dedicated place for album reviews. You can adjust any of these features to suit your project or release.
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I Need Help Building My Epk
If you cried out to the heavens, dont worry, weve heard your call. Not every artist has the tech savvy to build an EPK from scratch, and thats where sites like Adobe Spark, ReverbNation, and SonicBids can take over. They take you step-by-step into building our very own EPK, without the hassle of becoming a web developer in the process.
Need some inspiration? Check out some top-tier example EPKs on BandZoogle.
Pro Tip: Keep your EPK updated as much as possible! Since youll be sending this baby out to almost every contact you run into, its important to keep it current and relevant. Dont try to pitch your college one-hit wonder from 1995, when its 2020 and your sound has evolved since then.
How Do I Make An Epk For Music
Your music website is bound to attract a wide variety of visitors. Your fans might visit your website for news, live streams, or to buy your new music. While fan engagement is great, your website will also be visited by people who want to book or write about you. You can also use your website to distribute promotional material about your career and your music in order to land more gigs and attract more press. Making an EPK for Music is a surefire way to ensure that booking agents, music supervisors, and music bloggers are able to find what theyre looking for. Read on to learn more about what an EPK for musicians is and what you should include.
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Upcoming & Past Shows
Having an online Calendar with your upcoming shows as well as past shows can help you present the type of events where you are usually presenting your shows. You may not always be presenting shows in high-end bars or festivals, so it is important that you select the calendar dates displayed on your EPK.;
Make sure you showcase the more high-end gigs as a reference. When starting a new project, you may not have any significant presentations, and that is not a problem, you are better off showing that you have played in different places than not.
What File For An Electronic Press Kit
It is much better to have your EPK online. If you are sending your press kit then a PDF file may be the best option. It will be easy to open across pretty much all computers and will always be the same. If you send a word document, it could change if the person opening it is using pages or a different version or word.
If you are sending music then it is better to upload to SoundCloud or YouTube and send a private link. Sending too many files is a bad idea but if you are going to send an audio file then it should be compressed like an mp3 unless another format is specified.
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Recent Achievements And Reviews
Add some text to show how your songs are circulating and being received. This could be in a list, providing a few easy-to-read stats. Update this regularly as your music continues to buzz out in the world.;
If you start getting radio play, rack up an impressive number of streams, or climb any charts, list those details here.
Include reviews in this section. Use a short snippet or quote about your music, and attribute the source to show that your music is being talked about.
Artist: Megan Anne
How To Make An Epk
If you want to get noticed as an indie musician, book more gigs, and put yourself out there, you need to have an electronic press kit, or EPK.
As a musician, an EPK is a crucial avenue for you to communicate important information about your music to members of the press and the broader music industry. But if youve never had any experience creating press kits, or if you dont really know what the EPK meaning is, it can feel daunting to try and put one together for you or your band.
Heres the good news: An EPK isnt hard to put together, and having one will make a world of difference in your music promotion efforts. In this post, we run you through exactly what goes into an EPK, how to make one, and a great EPK example from an indie artist.
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Where To Put Your Press Kit
So now you have your electronic press kit made, where should you put it? Well, the main place is on your website! This is where people expect to find it, so don’t make them search.
You’ll want to include a clear Press Kit’ tab in your navigation bar, so anyone looking for it knows where to find it.
Other than that, have one to hand, so anyone requesting one on email or phone can be sent one via email.
If you haven’t yet got a website to put yours on, I’ve a guide where I teach you how to make one here. So check that out and get yours up and running literally today.
How To Create An Electronic Press Kit That Gets Noticed
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An electronic press kit is a must for anyone seeking exposure and publicity as an artist. You can send your electronic press kit to music industry professionals, clubs, media or anybody who might be interested in your work. EPK is your professional resume to the world.
Did you know that most EPKs end up being deleted? The main reason is either they are too fancy with too little information or are filled with too much useless information. The idea is to create an EPK that is simple and to the point. Here are some tips that will help you to create a good EPK.
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The Dos Of Making Your Epk
Although some artists may feel theyre unnecessary, the Electronic Press Kit remains a key part of an artists arsenal. Creating an EPK is cheap, easy, and can pay off for years to come! Here are a few key dos to keep in mind when putting your EPK together.
Guest post by Hugh McIntyre of TuneCore
Editors Note: this article was written by Hugh McIntyre stay tuned for part two, The Donts of Making Your EPK.]
Some musicians feel that in 2020, an EPK is unnecessarybut for the most part, theyre incorrect. Sure, your fans and those in the industry can usually find most of the information they want or the links they need with a simple Google search or by locating you on streaming platforms, social media or a website, but that doesnt mean you shouldnt have an EPK ready to go!
Creating an EPK can take one afternoon, and it may pay off for years to come. Its not so much that you wont be able to operate without one, but why wouldnt you prepare yourself for any possible job, profile or business opportunity that may come your way if its cheap and easy to get ready for?
Here are half a dozen dos to keep in mind when creating your EPK.
Before we get into anything else, the music has to come first, right? When someone is interested in your musical career in any fashion, its surely because theyve either heard of you or heard something you created, so youll want to hook them with more of your excellent material.;
Links & Contact
What Is Included In A Music Epk
An EPK is short for electronic press kit, so, naturally, itll all be digital and online. A music EPK will focus on upcoming or recently released music. You can also create an EPK for past music that you want to highlight.
A music EPK should represent who you are as an artist, stylistically and with the content you choose. Important elements to include in an EPK are: music, an artist bio, promotional photos, high-quality video, recent achievements, social media and streaming links, and contact details.
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