Promote Spotify On Website
Just like you promote your social media on your website with Facebook and Twitter links, you should also include Spotify anywhere you can. They have a great tool to create a follow button so fans can follow you straight from your site. In addition, you should include icons next to your other social media and also include a Spotify playlist so people can listen to your music. Lastly, include a widget to listen to the music you have available on Spotify.
Pitch Your Song To Independent Playlist Curators
Finally, the easiest way to get on a Spotify playlist is to submit your music to independent playlist curators. These curators might be music blog editors, or industry folks, or random people who dig a random genre of music but, regardless, theyve somehow created a valuable playlist and, to get on it, you need to get in touch with them.
There are a few ways to go about this. First, you can look up email addresses and email people directly. I advise against this approach, because its incredibly time-consuming and doesnt really increase your chances of success. Instead, Id recommend using a pitching platform like Playlist Push or SubmitHub. These tools will let you reach a ton of playlist curators, all in one place.
The downside is that you have to pay to get decent results SubmitHub, for example, costs about $1 per premium credit, which is the way you need to go if you want people to actually listen to your music and give it a chance. Its not payola youre paying to get in front of curators, in much the same way youd pay a PR firm to put you in front of industry and press people. The difference is that you get to pick and choose who youre submitting to.
And, as mentioned in step five, Spotify may go back and place your song after its released if its getting a lot of user-based traction.
How To Get On Spotify Playlists In 202: Get Your Music Playlisted
- Damian Keyes
Navigating Spotify playlists can be a minefield.
Spotify is the largest streaming platform for music in the world. It has absolutely transformed the industry and the way we listen to and consume music.
Millions of music lovers use Spotify every single day to listen to their favourite artists and discover new ones. Getting your music playlisted on streaming services like Spotify can be a gamechanger for independent artists to grow their fan base.
Here, I’ll take you through understanding the different types of playlists, how to set your Spotify up to succeed, how to find playlist curators, and a step-by-step guide on exactly HOW to pitch to curators for the best chances of getting your music on Spotify playlists. Let’s go.
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How To Move Playlists From Apple Music To Spotify
That tool is called Tune My Music, which is a simple website allowing you to move your songs from one streaming service to another. They offer paid plans, but its free tier allows you to move up to 1000 songs at a time from Apple Music to Spotify. If you have more than 1000 songs to move, you can always repeat the process to port your entire library.
To get started with porting your playlists, open Tune My Music in any browser and select Lets Start on the home page.
Tune My Music will now ask you to select the source service. Since were bidding adieu to Apple Music, thats the one well select. So, go right ahead and hit Apple Music.
After selecting Apple Music as the source service, youll see a pop-up asking you to connect your Apple Music account with Tune My Music. Enter your Apple Music credentials and sign in. On the next page, Apple will ask you to confirm if you want to allow Tune My Music to access your Apple Music library. Click Allow.
When youre done selecting the playlists to transfer, click Next: Select Destination.
On the next page, select Spotify from the list of music streaming services, since thats where were sending our Apple Music playlists.
In case Spotify isnt working for you, heres how to move your playlists back to Apple Music.
Before We Dig Into Everything Theres To Know About Spotify Playlists At This Moment In Time You Should Remember That Just Because Someone Has A Ton Of Streams Does Not Mean They Have A Ton Of Fans
Streams are not equivalent to downloads or sales. Apples and oranges. When someone bought a song or an album it was because they were a fan of that song or artist. Fandom came first, typically, and purchasing came second. Now, streaming comes first, fandom comes second.
Consumer consumption no longer means fandom. Its not hard to stream a song. And its not hard for a lot of people to stream a song a popular playlist. That doesnt mean that you have millions of fans- it means you have millions of people who happen to hear your song. Who knows if they even dug it. Nick Bobetsky, Red Light Management at Expert Conversations on the New Music Business
Yes, some artists with lots of streams have lots of fans, but not all. Getting lots of streams does not mean you will get lots of fans. Just like one viral YouTube video does not make you a star or give you a career neither does a bunch of streams.
This all being said, every Spotify stream pays. Yes, its about a half a penny. But it can definitely add up. And if you dont have fans at this moment willing to support your career, you could earn some decent dough getting included on some hot playlists.
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How To Get Your Music Playlisted On Spotify
As far as streaming services go, Spotify is generally considered to be the best of the best. As of 2019, it has 217 million users, and its probably safe to assume that, as a music artist, you would be thrilled to have less than 1% of those users listening to your music. This platform is huge when it comes to not only reaching an audience, but also giving them an easy way to share your music. A huge part of getting your music to the right audience is getting featured in the right playlists. Playlists are an effective way to get your music in front of a lot of people at once, especially if you manage to get featured on a popular playlist. Knowing how to get playlisted on Spotify is an important part of making sure that your music can reach plenty of listeners.
How To Get Your Music On Spotify Playlists Is A Hot Topic Most People Expect There To Be A Simple Golden Bullet Solution
How do I get my music on Spotify playlists?
Who can I pay? Which pluggers do I use? Who do I email? From experience, the reality is quite different. This article provides a guide to show you the approach we took with The Daydream Club an independent artist who has amassed over 100,000,000 Spotify plays, and regularly attract between 500,000 and 1,000,000 streams per month. Well tell you how we got their music added to playlists and encouraged followers on Spotify.
Support us, by listening to our music on Spotify
We started by telling fans that it was ok to listen to the band on Spotify. You would be amazed how many fans believe the Taylor Swift headlines. Spotify is evil and ripping off artists. If you previously made millions from CD sales or downloads, the shift in music consumption to streaming is likely to hit you hard! But if you have never sold enough CDs or downloads to provide a sustainable income, a service that pays you something for every play, for a lifetime, has real potential! The other key difference between you and Taylor Swift? As an unsigned artist, you arent giving half of your Spotify income away to labels, publishers and managers. Every penny you earn from Spotify is yours.
So spend some time telling your friends, family and fans that it is ok and actually helpful if they listen to you on Spotify. Its actually so much better than listening to you on YouTube! .
Spotify, Spotify, Spotify
Promotion by mood and occasion
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Create Your Own Spotify Playlists
The Spotify editorial team isn’t the only group capable of creating playlists.
You can, and should, create your own playlists that can promote your music.
This keeps you active as you browse the platform, and it gives you more ways to share Spotify links with your fans and followers. Make a few playlists based on mood or activity with popular songs, along with your own tracks and singles.
Don’t go overboard adding your music to these playlists. You want it to feel organic.
You can also collaborate with a few other independent musicians like yourself and create a few playlists together. Working with other musicians will accomplish more than one person can alone.
Come up with an idea or theme for a playlist, add your music, add their music, and you’re basically playing the part of a local radio DJ.
When you collaborate with other independent musicians, you get exposed to their fanbase, and they get exposed to all of your fans.
Keep Up Your Online Presence And Broader Pr Efforts
If you do manage to snag a playlist feature, no matter how small, do everything you can to leverage it and keep that momentum going. Shout it from the rooftops on all your channels, and thank the curator to show them how much it means to you.
If you havent gotten any traction yet with playlist features, dont panic or give up. It may seem like artists go viral overnight, but honing your craft and building real buzz takes time. Remember that playlisting is just one part of your strategy maintaining your online presence and working on your big-picture PR efforts will all feed into Spotifys algorithm.
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Reach Out For Press Coverage
Even in the age of data-driven success stories, it still matters to have press and music journalists on your side. Its the human seal of approval that gets you noticed by new fans and maybe even those official playlist editors.
When your release is ready and youre about to distribute it, do some housekeeping:
- Update your social media profiles
- Get a fresh set of press photos taken and put them in a folder that you can send out with a link
- Think of approaching blogs with an exclusive release
- Make an exclusive music video, sample pack, tutorial or mix to go along with your project
Remember what I wrote about journalists being humans? Build relationships with music writers before you want something from them. You have something in common: A love of music. Start a conversation first, suggest your music second.
Blogs To Reach Out To
If its your first release, start with smaller local blogs. Trust me, THEY COUNT! A placement on ANY blog is an important asset for your press kit and music bio. Theres no such thing as small peanuts when youre just starting out.
Hot Tip: Certain blogs are indexed by Hype Machine, a curated music aggregator that puts music shared on blogs into one handy feed. Reaching out to independent and smaller tastemaker blogs that are indexed on Hype Machine can have 2 positive outcomes:
Hire a good publicist eventually
But if youre sure youre ready to put some money into a campaign for your release, its worth looking into hiring a publicist.
Start Small And Work Your Way Up
While getting featured on the big, official playlists is the dream for most artists, algorithmic playlists drive a staggering number of listens. So if you simultaneously work the algorithm and pitch independent curators in your niche, youll be much more likely to pick up steam and get noticed by some of the more influential curators, or even Spotifys own editorial team.
First, set aside a chunk of time to do some listening and research. Find playlists that you think your music would genuinely be a perfect fit for. Once youre feeling good about the list you have, make a note of which playlists are algorithmic and which are curated.
For the algorithmic playlists, your best bet is to build up as much buzz and as many followers as you can, both on and off Spotify. For the human-curated playlists, find out who created them and whether theyre open to pitches.
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Get Your Artist’s Profile Verified
A verified profile is more engaging for curators and to your fans. Independent curators take you more seriously when they see the blue check mark on your profile. This option allows you to add updates on your tours, latest releases and reach out to your followers. It also gives you stats about who’s following your music, trending songs, post playlists and update image anytime you wish.
Previously, you need to have at least 250 followers to get verified. Now, verification has been modified and it is now available for all artists. The process takes only a few steps, but for some instances, it may take a few days. But once you’re confirmed, you get the full advantage of being on the world’s popular streaming platform. Build your community immediately and widen your horizon. In a few weeks, you’ll see how that blue check mark can do wonders.
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How Music Gateway Can Help
If you are a member of Music Gateway, you can submit your music to our playlists. These playlists will ensure your music will get more listens and perhaps gain you enough attention to be considered for Spotifys editorial playlists. All you need to do is click on the playlist you wish to submit to, follow it, upload your tracks and click submit. Its that simple.
Sign up to Music Gateway and submit to our playlists today to get the ball rolling. Our tried and tested services greatly improve your chances of getting picked up by a Spotify editorial playlist.
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Some Things To Bear In Mind When Uploading Your Music
Spotify has some specific guidelines and technical requirements that independent artists should take into consideration.
For remixes, if the original song is not yours, it will be necessary to obtain the authorization of the copyright owners of the original version , and also the authorization of the owners of the audio recording of the original version . Your track will be considered a remix if you have used part or all of the original recording. So if you want to upload your own interpretation of Lady Gaga’s Shallow, or your remix-to-end-all-remixes of Old Town Road, in principle it’s possible. Just make sure you have permission beforehand.
For cover versions, if the songwriters are not from the United States, you can distribute your release freely. However, the holders of the original rights always reserve the right to request the removal of your cover version. The situation is more formalized if the songwriters are from the United States. In this case, you will need to obtain a compulsory license from a collecting society with payments based on the number of units sold or streams played.
Your track will be considered a cover version if: your track is identical to the original version with the difference being that you are the performer of that cover version. As soon as the lyrics, the melody, or the basic arrangement are changed, the song is not considered a cover. Rather, it becomes an adaptation or an edit that needs the clearance of the songwriters.
The Three Types Of Spotify Playlists
If you want to get on Spotify playlists, it helps to know a little bit more about how theyre made. They can be broken down into three types: playlists that are created by Spotifys algorithms, playlists that are created by real-live Spotify editors, and playlists that are made by Spotify listeners.
Heres what you need to know about each type.
Algorithmically Generated Playlists: These are automatically generated for users based on Spotifys data humans dont build them. If you use Spotify , youll recognize titles like Discover Weekly and Release Radar. Those are big, but theyre just the tip of the iceberg. There are also mood-based playlists, rewind playlists, and stuff like Daily Mix that just throw together songs the algorithm thinks users will like.
Heres what you need to know about these playlists: the more data you accumulate meaning the more streams and saves and playlist placements you get the more likely youll be to get on these, because the better Spotify will be able to understand who likes you and what your music is like. If youre a new artist, the algorithm will have a tough time placing you it wont know which users will like you since theres no data on you yet.
You dont need a specific strategy for these. You just need to work on your overall Spotify game.
Editorial Playlists: These are curated by real people who work for Spotify in a cavern ten thousand feet below Stockholm. Or normal office folks. Nobody knows, really.
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