Convert To A Business Account
If you plan on using your Instagram account to promote your music and connect with your fans, the first thing youre going to want to do is to convert to a Business account. A Business account functions exactly like a personal account plus some additional features like analytics and direct contact buttons among others.
To convert to a business account go to the settings menu and choose Switch to a Business Account. Youll have to connect to your Facebook artist page to set it up.
Best Vpns For Instagram Music
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With ExpressVPNs lightning-fast speeds and quick connections, youll be sharing music on your Instagram Stories in minutes. Plus, unlimited bandwidth means you can share as many stories as you want.
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Among ExpressVPNs 3,000 global network are servers in each country Instagram Music is available, and each one I connected to sailed past Instagrams geoblocks.
ExpressVPN lives up to its name. From my location in the UK, I tested the speed of servers in each Instagram Music country and was impressed with the results. In most locations, my speeds only dropped by ~ 10%. But, even the slowest speeds I experienced when connected to Australian and New Zealand servers were fast enough for posting and watching existing stories on my feed.
The ExpressVPN mobile app is easy to use I was able to connect to servers in the locations I wanted to in seconds. Plus, the app is compatible with a wide range of devices and operating systems.
Speaking of devices, you can connect to 5 devices at once to ExpressVPN, so you can play around with ExpressVPN on one, stream geo-restricted content on another, and still be able to share the VPN with family.
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A Few More Things To Know About Promoting Music On Instagram
You don’t have to implement all of the tips we offered you in this guide. It would also be a bad idea to stick to just one and call it a day. As usual, you need to mix, match, try to understand what your audience wants. Promoting your music on Instagram is not be difficult or outrageously expensive. So let’s see what else you could do to squeeze all the potential from Instagram music promotion!
Design an engaging website showcasing social icons , written and visual content, a blog, contact details, music samples, and so on.
If you want to stand out from the crowd, create a memorable logo to start building a brand.
To get the most out of Instagram music promotion, build an Instagram business page and tailor your profile to a T.
Consider creating print-on-demand branded merchandise for your audience to sell through your online store .
Don’t neglect your Instagram account. Post regularly diverse content and make all the efforts necessary to promote your music, person, brand, and vision with your fans.
How To Use Copyright Music On Instagram
If youve ever wanted to use copyright music on Instagram, youve likely struggled to find factual information. Some documentation suggests freedom with credit. Other information says otherwise. Thats made more complicated by changing rules over the years and different Instagram features. Today, were giving you ALL the rules and requirements to use copyright music on Instagram. Well also break it down by feature, enabling you to find the information youre seeking for the video youre creating!
The contents of this post do not constitute legal advice and are subject to change. Always pay attention to Instagrams direct insight, as well as any in-app suggestions or restrictions. The nature of copyright music is ever-evolving, and as such, the best advice is only to use music you have the rights to use.
Your Songs Can Be Used In Stories On Instagram
Instagram Stories are huuuuuuuuge right now, with at least 400,000,000 users creating and viewing Stories on Instagram every day.
For the average person, adding 15 seconds of a song to their Story is a great way to convey a feeling and make Instagram content more engaging. As an artist, Stories give you a creative way to .
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Faqs On Avoid Copyright Music In Videos On Instagram
1. Can you copyright Instagram photos?
No! You cant copyright Instagram photos. The most reliable technique to secure your media is not stolen and is not to share them on Instagram!
2. How do you avoid copyright on Instagram?
You have to follow three simple steps to ensure that you do not infringe the copyrights of other people on Instagram. They are as such:
3. What are the Instagram Music Copyright Rules?
Fortunately, Instagram shared some of their Instagram Copyright Music Rules with users they are as fashioned:
- Always post a video when you are sharing music.
- Keep your video short.
- Unlimited music for your Instagram Stories
4. What actions does Instagram typically take when copyright music is detected?
Whenever Instagram found any of the copyrighted music used by the user, they follow the below actions against them:
- Mute your post and block the music from playing,
- End your live stream, or
- Takedown your Instagram post entirely.
Adding Music To A Story Photo
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Promote Yourself As A Person
If you are worried you are tooting your own horn on Instagram a little too much, don’t be. That’s the whole point of social media for musicians, especially for those who are just starting to make a name for themselves. Aside from spamming your followers’ feeds with your posts, everything else is fair game. It means you shouldn’t shy away from promoting new songs, albums, or even new gear, such as guitars, band T-shirts, or amps. To get noticed, you will need to post regularly, so self-promotion comes with the territory.
If there is anyone who knows about Instagram music promotion and self-promotion, for that matter, it’s DJ Khaled. It even spills over into his songs and guest appearances. Musical preferences aside, his Instagram game is on point. He has over 20 million followers, and most of his posts are about him.
Here’s a shot of his with his certified gold album:
And here is another one:
Now, he might have gone over-the-top with his larger-than-life persona if it wasn’t for a good dose of humor in each post. But, you get the idea. If there’s a good enough reason to share something with your audience and promote it, don’t hesitate to include it in your posts.
The idea here is to give a brand a human face and allow people to connect with you on an emotional level. After all, we all enjoy a quiet reading or TV moment with the family, have some hobbies, eat in restaurants, enjoy spending time with friends, play with pets, and so on.
Introducing Music On Instagram Stories
Today, were introducing music in Instagram Stories. Now you can add a soundtrack to your story that fits any moment and helps you express how youre feeling. Instagram Stories is now used by 400 million every day, and were excited to give our community new ways to feel closer to their friends and followers.
When you tap to add a sticker to a photo or video in Stories, youll now see a music icon. Tap on it to open a library of thousands of songs you can search for a specific song, browse by mood, genre or whats popular and tap the play button to hear a preview. When youve selected your song, you can fast-forward and rewind through the track to choose the exact part that fits your story.
You can also choose a song before capturing a video. When you open the camera, swipe to the new Music option under the record button. Search for a song, select the exact part you want, and record a video as the song plays in the background.
When your friends are watching your story, theyll hear the song playing as theyre viewing your photo or video. Theyll also see a sticker showing the song title and artist name.
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Bonus: Top 5 Sites To Find Royalty
Lets look at the top 5 sites you can use to find royalty-free music for your Instagram videos thats legal to use and wont land you in Instagram jail.
If you want access to thousands of royalty-free music tracks, you can simply use InVideos in-built audio library. With access to 5000+ video templates and other media like stickers, stock footage, and text effects, this can be your stand-alone go-to for any video editing needs.
InVideo gives you access to thousands of royalty free audio tracks and sound effects for free. You can find the best background music for your video quickly by searching according to genre or mood and add your selected track with one click. However, the drawback is that you cannot download these tracks to use them on external video editing software such as Adobe Premiere Pro or Final Cut Pro.
That said, InVideo has all the tools you need to put together a professional quality video right from your browsereven if you have no prior video editing experience including a super intuitive built-in video editor, over 5,000 completely customisable templates and 1M+ stock photos and videos.
Check out this video to learn more about how you can add free music to any video with InVideo.
Step 1: Sign in to your YouTube account and go to your profile icon and click on the YouTube Studio button.
Step 2: Next navigate to the Audio Library icon in the left corner menu.
Using Your Music On Instagram Stories And Reels
Now that you know how to get your music into Instagrams in-app library, lets talk about how to use it.
After you open Instagram Stories or Reels and take a photo or video , swipe up. You will see the display of stickers that Instagram offers for their Stories. Click the Music sticker.
Next, start searching for your music in their search bar. Click on the song youre looking for and it will open as an overlay on your Story or Reel. Tap on the sticker itself to change it. There are multiple options some are cover art/song title display options, and others are font options for the lyrics !
Note: With the 2021 Instagram roll-out of the Music sticker globally, there have been a lot of issues. Business accounts may only be able to access a small amount of royalty-free music . Good news is that there is an easy fix to this! Switch your account from a Business account to a Creator account and BOOM, problem solved! .
Want to learn more about how to utilize Instagram for your music career? Check our out Musicians Guide to Instagram Stories & Highlights here.
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How To Set Up An Instagram Ad
Before you can start advertising your music on Instagram, youll need to convert your personal profile to a business account, and then make sure that account is .
Once youve completed those steps, youll be able to promote your posts and stories directly on Instagram , as well as create more robust campaigns through Facebook Ads Manager.
, so were not going to cover that here. Instead, were going to walk you through how to set up an ad campaign using Ads Manager. The guide below is a condensed version of , so if youre looking for more of the ins and outs of how the platform works, wed recommend hopping over to that article next.
Always Have A Backlog Of Content
This cannot be stressed enough: always be prepared for at least your next two weeks of posting. To promote your music on Instagram, things like fresh photoshoots, release hype graphics, and in-studio or on-stage pictures arent too hard to stock up if you take your artistry seriously. Of course you will want to leave room for spontaneity , but when things are slow or if youre building up to a release, its always best to be prepared.
Be strategic with your backlog, too if youre like me, you wont always remember to post every day, so schedule your posts out beforehand . Also, while Im at it, here are the best times to post each day, just to make sure your hot content goes up at a hot time.
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How Much Does It Cost To Promote Your Music On Instagram
Discussing advertisement and social media marketing costs is a topic for another time. What we can tell you is that expenses vary depending on a handful of factors. Just as it happens with Facebook sponsored posts, Instagram ads need trials, testing, and tweaking. It all hinges on the bidding model you choose. Let’s say that you have to pay $10 for 1,000 impressions for the sake of argument. Is it enough for you? Do you want more?
Learn the ways of paid Instagram music promotion by A/B testing a few ads. Make sure they contain diverse content and different purposes targeting several types of audiences!
Utilize The Grid To Your Advantage
The more visually appealing you can make your musics Instagram profile, the better it is for promotional purposes. One of the best ways to give you a professional look is to make posts in a way that takes advantage of your profiles grid.
There are a couple ways you can do this. The first is to alternate photos with graphics of a certain theme. This is especially effective when youre promoting an event or a release because youll have a lot of graphics with the same design.
The next tactic is to post similar photos from the same shoot on each line of your grid. That is to say, switch photoshoots every three photos that you post.
Finally, some artists choose to really dedicate their posts in a way that takes advantage of the design of the feed. This is done by using a tool such as to break a larger image into separate photos that come together when displayed in a feed.
Theres a downside to this approach, however. While it looks cool on your profile, it doesnt appear that way in your followers feed. Instead, theyll just get segmented pieces of an image in an order that doesnt make sense.
So, while its a cool tactic to use every now and then for big releases, its best used sparingly.
The video below has examples of all three of these layout techniques and plenty more!
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Using Format And Placement To Inform Your Ad Design
For best results, youll need to have both the format and placement in mind when designing your Instagram ad.
For example, a simple photo ad would be a great choice if you want to drive traffic to your band website, while Stories or the carousel format could both be fun options to show off the new arrivals in your online merch store. Using a video to promote a new single or upcoming show can work well across all Instagram placements, but youll want to stick to short clips for Stories, where people tend to tap through at a very rapid pace.
This tool is going to be your new best friend whenever you need to find out exact creative specs and technical requirements for the ad you want to run. First, select your ad format up top . Then, select a placement from the dropdown list, and check out the example right underneath to see what it looks like in context. The left side of the page will populate with all the relevant design recommendations and technical requirements, along with supported campaign objectives and call-to-action buttons for the format/placement combo you chose.