Develop An Engaging Social Presence
The promotional power of social media is no secret. Developing and maintaining a consistent, interesting and engaging presence across Instagram, Twitter, TikTok, Facebook and even less obvious platforms like Snapchat, is essential. Also, try and keep your profile handles consistent to make things easier for people searching for you online.
Thereâs an insurmountable amount of advice out there on how to manage your social channels, and things are constantly changing across every platform. Look through some of these helpful resources for more info on how to run and make the most of your social media presence.
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Best Music Licensing Companies 2021 That Can Get Your Music Placed
Licensing and placements are a major source of income for musicians. Some musicians live exclusively off the royalties they earn through strategic placements.
Although it does get talked about a lot, its surprising that it doesnt get talked about more. Even for independents, licensing represents a good opportunity.
You might think that major label artists have the upper hand but thats not necessarily the case. If youre tenacious and have the right connections, you can get your music placed in media too.
But first, if it’s your aim to do music professionally, you’ll want to check out our free ebook while it’s still available:
Free eBook: Discover how real independent musicians like you are making $4,077 – $22,573+ monthly via Youtube, let me know where to send the details:
Promote On Social Media
If youve been doing Spotify promotion for any length of time youve no doubt revisited your social media strategy time and time again, so were not going to go into detail on it here.
But if youre not using your other social platforms to drive listeners through to your music then youre missing a trick.
Be sure to promote your tracks and artist profiles to your fans and followers on other platforms, whether its Facebook, Instagram, Twitter, Soundcloud, TikTok wherever. Think of this as a free Spotify promotion service, people used to pay good money to get let their fans know a new track has dropped. Encourage users to follow you as opposed to just sharing your tracks.
Remember, followers on Spotify are key to increasing your engagement and getting picked up by the algorithm.
Also sharing your tracks on Facebook, Instagram and Twitter will also create a Spotify player allowing fans to quickly listen to your music, and at the same time boosting your metics on Spotify.
Dont forget that other social platforms are a great way to reach out to curators, music blogs and influencers, and network with the people that can get your music shared that up and coming TikTok influencer may just be the person that gives your music the push it needs to go viral.
Theres also the option for paid music promotion on these platforms Using Facebook manager you can run paid ads to get your music in front of people who match your audience profile.
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Creating A Platform Related To Your Genre Of Music
This is something I’ve talked about and helped people do in my other guides. So taking the above theory even further, why not create a website or podcast which you target at people who like your kind of music?
This can be a music review podcast, a radio show which showcases your genre, or even a website which generally covers everything in your music scene. Furthermore, it could even be something not 100% related to your genre that a lot of people in your genre also like.
So if you make music skateboarders often listen to, you may want to make a skateboarding site and play your music on the site and in the videos.
You’ll also want to include a shop page where people can buy your music, and possibly even start selling skateboarder related merchandise with your logo on it.
Doing these kinds of things will get you in front of people you wouldn’t have otherwise, and allow you to showcase your music to new people who are largely interested in your genre.
Connect With Fans And Other Artists
As mentioned earlier, one way to increase your followers is to connect or collaborate with more well-known artists on SoundCloud. This way, their fan base will be exposed your music if they like what they hear, theyll follow your account and share your tracks.
Never forget to interact with your own followers consistently, and ask for feedback from them. Doing so makes them more loyal to you and also boosts your image.
Image credit: Wikimedia Commons
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+ Best Places To Submit Music Online To Get Your Music Heard
Looking for some places to submit music online and off?
Well you just hit the jackpot.
I am going to give you a few things to think about before submitting your music.
That way, you will be giving your music the best chance to get heard and talked about and less likely to be wasting your time.
Then, I am going show you a few resources that you can use to help distribute your music far and wide.
And finally, I am going to finish out with a list of smaller resources that you can pick and choose from.
Sound like a plan?
Lets do this
How To Increase Your Reach On Different Platforms
Streaming platforms transformed the music industry and the strategy for getting your music out there. Physical and digital sales are no longer the primary distribution source for your tracks.
Spotify and Apple Music, video streaming platforms like YouTube, and other streaming platforms like Soundcloud are the new golden ticket for spreading your music to new listeners. Read on to learn how you can maximize your reach on each respective platform.
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How To Get Your Music Heard On Soundcloud
Standing out among the millions of artists on SoundCloud is understandably difficult. The most important thing is to be dedicated to promoting your music share it on other platforms, seek out connections on SoundCloud, create a playlist, post often, and comment on other posts. With the Premium account, you can use their Promote feature to help your music reach wider audiences. You also have the option to share tracks privately with journalists or producers that might help you advance your career.
|DID YOU KNOW? 175 million people access SoundCloud every month, producing many breakout artists.|
Create And Design An Album Cover
If you have multiple tracks, this is the perfect chance to be even more creative. Use this opportunity to capture a bigger audience by creating an album.
Afterwards, make sure to get some well-designed album art to go along with it. Its worth spending the time to get it right yourself, or hiring a talented artist to do this.
Image credit: Kodak Black
Aside from the fact that this marks a compilation of your songs, this will also serve as a guide for people for where to look for your music. Lastly, whenever one of your tracks is linked on a site or blog, the art should usually automatically appear on that page.
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How To Get On Spotify Playlists
Spotify has rapidly risen to become the biggest overall earner for musicians releasing their music on digital streaming platforms. So its essential that you squeeze the most you can out of this vital platform. That means understanding its ins and outs, getting to grips with its functionality and having a proper marketing campaign for pushing your releases on it.
Follow our guide to getting your music heard on Spotify and youll give your music the best shot at success possible. Were focusing here on specific tips for things you can do within the Spotify ecosystem rather than general advice on how to promote your Spotify releases through external channels. For more tips on how to promote your music across all channels, check out our guide to self-promotion for independent artists.
Set up your Spotify For Artists account
Before you do anything else, get yourself set up with an artist account at Spotify For Artists.
This gives you access to a comprehensive dashboard of tools and statistics that will help you understand more about how your music is streamed on the platform and give you extra functionality. Once you sign-up and claim your artist profile, it can take a few days for access to be granted. For a comprehensive guide to accessing & editing your Spotify artist page, read our Spotify For Artists Guide.
Lets go through the different sections of the dashboard:
Submit music to Spotifys editorial team
Pitch your music to Spotify user playlists
Email Marketing Helps You Earn Gigs
A well-sized email list can get you booked for gigs more easily.
If you can show venues that you have a large number people you can send an email to about an event, they’re automatically convinced you’ll be able to draw a crowd – which means they’ll be able to sell more drinks.
If they think booking you will help sell more drinks, then having you play at their venue is much more of an interest to them.
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Read The Diy Musicians Radio Handbook
A friend of mine, D. Grant Smith, wrote The DIY Musicians Handbook.
D has been in radio for a long time and has lived the many of the changes we’ve seen over the past few decades. He a great networker and has a ton of great radio promotion tips about getting your music played and creating some quality contacts along the way.
How To Start Your Email List
We have a whole guide here about starting and growing an email list, but before you can grow your email list, you need an email marketing provider.
I recommend Aweber for this. Here’s why:
- It’s only $20/month for up to 500 subscribers. That’s cheap. It’s like 2 Netflix subscriptions.
- It has a clean, easy to use editor so you can create email campaigns quickly with little effort.
- It allows for time zone based email delivery so you can send emails that are specific to gigs in a particular city.
- You can add attachments to emails – which is great for giving away free downloads of your songs in exchange for an email address.
- They have great automation tools. For example, if someone clicks the “tour dates” section on your website, you can automatically send them an email with a link to purchase tickets to a show in their area.
If you want to give Aweber a trial run, you can get it free for 30 days here. You can unsubscribe at any time if you don’t like it.
Set up and grow your email list. You won’t regret it.
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Relationship Building To Get Your Music Heard
Next start building your relationships with people who choose the music for movies, you never know where this might get you.
Next, start making a list of HUGE websites that could possibly do a write up on you or even use YOUR song as a Theme song to something going on the world today. They can write an article and you can recommend your song be the theme song for THAT.Go out there and make a list of TOP influencers or even people with just 100,000 followers and start commenting and trying to get them to notice you exist. Compliment them every time they post a photo THEN DM them in a few months.
Tell them you have a song you think they might like and youd even pay them to post about it. Tell them you just want a video of them jamming out to your song saying I like this song go check this guy out. This is more organic than a post on their page of your music video.
Its about thinking outside the box.
Dont think small, THINK BIG and make BIG MOVES. You got this!
And as everyone knows, I teach a word everyday on this channel so you can increase your vocabulary for your songwriting.Please subscribe to learn a new word everyday and get smarter
You know what time it is. I hope this helped you learn how to get your music heard
**Theme Song From Intro In Video Rob Level FULL TIME**
** My Spotify Listen To My Fire ** https://open.spotify.com/artist/18kA00pNwsu91BJwMqsIsm
Entering Every Talent Competition Thinking That Is The Only Way They Can Get Anywhere
OK, I admit:
Very few people know this but I tried out for The Voice. Part of me felt dirty but so many people were telling me I should, I figured I owed it to myself to give it a try.
Based on the experience and all of the conversations I had with people who have auditioned many times for many shows. It was like buying a lottery ticket. It was fun once but to do it again I think would be a waste of time.
To me, putting all your music career hopes into getting on these talent shows is the same as putting all of your financial hopes into the state lottery .
Keep trying if youd like but you are better off investing your time and resources in understanding who your ideal fan is and building your fan base one by one.
Besides, how many of the all time great wouldve won any of these competitions? Do you think Dylan or Springsteen wouldve had a fighting chance? Hard to say.
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How To Promote Your Music Conclusion
So as you can see, this isn’t the average promote your music online with Facebook and Twitter’ guide.
I hope it’s shown you that there’s more to music marketing than the advice you hear thrown around on most other music advice sites, and I hope you now trust me enough to impart other wisdom on you in future.
So now you have two options:
Buying Spotify Followers And Plays
No doubt you will have seen a variety of promotion services out there offering organic Spotify promotion designed to boost your Spotify plays and increase your Spotify followers.
Buying Spotify followers and plays is such a grey area and youll find so much conflicting advice out there, published over the last few years a lot of it coming from the promotion service companies themselves.
Spotify is a system, and like most systems where there are benefits to be had, people will try and hack it.
Its easy to see the appeal also. If you buy Spotify followers it can seem like a quick way to boost your profile and make you seem more attractive to labels and partners.
Its a negative area of an industry that focuses so much on image and perception and for a lot of artists they feel like they need these stats before anyone will take them seriously.
However its not without its downsides. Time and time again we see instances of people buying plays and getting a quick initial boost and increased monthly listeners, only for these to drop back to zero a few weeks later.
Its quite clear that these arent real plays or real followers.
Services like this actually harm Spotify, so it shouldnt come as a surprise that they will be actively targeted by them.
Does this mean none of these services help? Not necessarily, there are likely some services out there which are run in a way which can actually make this work, but the decent ones are not likely to come cheap or be freely available.
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Are There Other Companies That Can Help Me Get My Music Placed
There is a huge list of sites not mentioned here, for example Mubert, a company that utilizes AI when creating its music.
When it comes right down to it, you can even find opportunities on sites like ReverbNation and Sonicbids.
I think what company you work with is at least partially going to depend on what stage you are in your career.
If youre an established songwriter or composer and have access to quality production, you might set your sights on the companies that have carefully curated catalogs.
Meanwhile, if you arent established and have limited access to quality production, you might rely more on sites like YouLicense and others already mentioned.
As youve already guessed, whether to enter an exclusive contract is another point worth considering before you jump into a deal.
Working with companies that actively help you find opportunities is ideal.
Of course, you might be required to build yourself up to the point where you can work with a company who cares that much about your music.
So, if youre just getting started, youll need to do all the legwork, which will be a mix of developing industry relationships and hunting for opportunities youre well suited for.
Thats another important point to consider, since you may not play every genre of music. You need to go after opportunities where your music fits, always.
So, do your research, make great music, submit to relevant opportunities and keep upgrading your skills.
Submit Music To Pandora
There is an approval process but if you get approved, it could be a big deal because you get royalties.
It used to be a pain in the butt. I know because submitted before and I got turned down.
BUT when I was putting together this post, I remembered I never sent in my newest release. It was WAY freakin easier.
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