Tips To Get Your Song On The Radio
Posted on September 17, 2019by Sundown Sessions
In the age of streaming, many indie bands tend to brush over the importance of radio airplay. However, if your able to get your song on the radio it can have a big impact on your career.
Its an awesome way to get your music in front of hundreds and even thousands of listeners all at once. Not only that, but the royalty payout from radio play is much higher than that of streaming.
If your song is only played once it may not amount to much, but if youre lucky enough to have your music aired on the radio regularly, you can start to make a nice income.
All of this considered makes radio an appealing avenue but theres one problem. The process of how to reach out to radio stations and get your song played can be a little murky. Its not something you want to execute poorly, as you dont want to ruin what could be a great relationship.
So, weve compiled this plan of action for artists looking to get their music aired and heard by a large base of eager listeners.
Make Sure You’re Collecting All Your Royalties
Next, you’ll want to register your releases through services like Tunecore.
Tunecore collects about 50% of royalties that your PRO doesn’t. Your mechanical royalties and direct licensing royalties can make up a good portion of your income if your song starts to pick up traction, so be sure to sign up with Tunecore in the button below and pay the one time $75 fee in the Music Publishing section.
They let you submit as many tracks as you want with the one time fee for licensing opportunities with TV, Film, and more.
Researching The Radio Scene
Read Also: How To Upload Music Video To Apple Music
How To Use An Fm Transmitter
First, connect the portable car radio to the cigarette lighter port to provide a power source. Switch the audio system on and select the FM mode. Choose an FM radio frequency that is not used by radio stations in your locality, then match the frequency you had selected with your portable car radio. With this, an FM Transmitter can work.
On your smartphone, go to Bluetooth and pair your phone with the transmitter. Once done, you can now play your music.
Songs People Love The Most:
As usual, people have favorites, so in case you want to get them, here are the ones people love the most according to our investigation:
- K.K Cafe
- K.K Disco
- Bubblegum K.K
This does not mean that those are the ones you should look for. We would suggest taking this as a challenge and collect the 98 songs to know which ones are the ones you enjoy listening to the most.
You May Like: Apple Music Free Forever
Hang Your Songs That You Have Already Registered
As you maybe noticed, each song has a specific album picture and they look awesome. One thing you can do for repeated songs is to hang them on walls to give a more intellectual look to your house. There are 98 pictures you can pick, and some of them have specific references to other albums.
Now, make sure not to get carried away, because you may get to a point where a wall may look overloaded with many K.K Songs hanging, we would suggest having a maximum of 4 per wall.
Internet Radio Play For Indie Artists
Lets be honest as a DIY musician youre probably not going to get sudden and sustained airplay on the giant terrestrial radio stations. You simply dont have the budget for the kind of radio campaign where every DJ in the country starts spinning your single in a short period of time.
So put aside your dreams of breaking into the top of the charts overnight and get used to the idea of building your career at a more measured pace! How?
Recommended Reading: How To Add Music To An Imovie On Iphone
Whats Special About Online Radio Stations
Mainstream radio is boring. Its not uncommon to hear the same song 15 times a day .
Online radio stations take music curation very seriously. Theyre the new authority for music. Plus theres no rotating playlist.
Theyre diverse, independent and community-first. Yknow, all that important stuff that everyone forgot about.
They also have the perfect balance of local emerging talent and international artists.
our programming team is working hard to find artists doing things that are interesting to us, not necessarily based on followers and numbers.
The Benefit Of Radio Trackers
Let me just say that I know many bands personally who have done just fine tracking college radio on their own. With that in mind, its not easy, and if you have the money, hiring a radio tracker is a better idea. This is especially true in the States, where college radio is big business.
The music directors are mostly students and volunteers and they receive loads of music every single week. Hiring a radio tracker that already has a connection with the directors can help your music cut through the noise.
Don’t Miss: How To Add Music To An Imovie On Iphone
How To Customize Your New Station
As you listen to songs on your customize station, you can select the Love button when you hear a song you like.Apple Music will store this data and adjust your automated radio station accordingly. The best place to do this is through the Music app on the iPhone or iPad.
Scroll, tap Love.
Make Sure Your Track Is Radio Friendly
Personally I look for labels I know and references to bands I like, plus PRs I trust. But there isnt just one thing really. Just dont get fancy on the presentation, no posters or massive heavy GSM paper photos. Theres no point! Have a good striking image in the sleeve, but big A4 folders and gimmicks dont really work. Though the occasional chocolate is always welcomed!
If they prefer a link to your music , make sure you send a downloadable link. The easier you make it for them to add it to their playout system, the better. Production teams sometimes dont have the time to chase artists up for music files, and will quite often get in touch with you after the track has been played.
Recommended Reading: Apple Music Converter For Imovie
Identify Your Target Audience
You may wonder why knowing your target audience is important and how it relates to playing your music on the radio. Well, those are fair questions. Knowing your audience can help you decide which radio station is the best at reaching the segment you want to impact. For instance, if you are a hip-hop artist, then you would avoid submitting your demo or mixtape to a radio station dedicated to playing 50s and 60s music.
If you are a new band still in college looking to impact your peers, getting your music out to local college radio stations can be the best way to reach your target audience. Furthermore, many independent online radio stations are serving different audiences. You may be able to find a station that fits your musical genre and impacts your audience.
This is all helpful info to know when you first look into a radio campaign, but if youre not sure what your target audience is, or which stations reach those people, Planetary can help you figure all that out.
Targeting Unsigned Stations Shows & Djs
There are several UK radio stations and shows dedicated solely to new and emerging music that you should definitely be tapping into. BBC Introducing is a great way to get airplay on your regional BBC station, just upload your song to their website and youll receive a confirmation email when it has been listened to. Regional BBC Introducing DJs also recommend great local bands and artists to the national DJs and producers, so if you can make an impression on a local level, you may eventually end up being played nationally on BBC Radio 1, 1Xtra or 6Music.
Gareth Fletcher, who has worked as a producer on the Introducing show on BBC Lancashire for many years, explains what he looks for in a track when choosing the playlist:
‘There are a couple of different elements to it really and this is only my take on it – I can’t speak for other shows. Technically the track needs to be of a good enough standard to be broadcast on air. This doesn’t mean it has to be perfect, it can be a little raw around the edges but it need to be up to a certain standard which shouldn’t be a problem with the equipment available to record at home. Secondly, we listen to see if there is something about the track – a great hook, catchy lyrics, a different slant on things. Basically, something that makes us take note of the track and makes it stand out a little. Sometimes you don’t know what that is but the track just has something about it.’
Also Check: How To Separate Voice From Background Music
What Is An Fm Transmitter For A Car Used For
Best FM transmitters are often used as a solution to play portable audio devices on car radios that do not have an auxiliary “AUX” input jack or Bluetooth audio connection. You can play your favorite music from phone to car without aux and Bluetooth by using an FM radio transmitter. They are also used to play fixed audio sources at homes, such as computers or TVs.
How To Get A Song On The Radio #1
You can establish relationships with the radio DJs and they might put you on the radio.
First let me know talk about a time when I was able to get played during a mid day radio show and how it happened.
I did a show in Chicago at the Funky Buddah lounge as the headliner for the New Years Eve bash.
At that show was Chicagos 107.5 WGCI radio DJs DJ Dime Piece and DJ 33 1/3 who is actually Rakims DJ. And if you dont know who Rakim is than you dont know Hip Hop.
Well during the show I performed a song called Chicago DJ 33 1/3 leaned over the stage and said he liked my stuff and I was mind blown.
By the way he is truly an amazing person. Very down to earth and humble. Please go hit him with a follow on Instagram
We connected. I did anything I could to help him and he offered me amazing advice on the industry.
Long story short, he knew what songs were about to be hot and what was going to play on the radio.
So he told me to do a remix of the BoB 2 Chainz song Head band he told me if I did a remix he could mix it into his mid day mix which means 10s of thousands of people would hear it.
He sent me the beat and I instantly made the remix and sent it to him.
Ill put a link below to that remix and the music video I made for it. Its still a fan favorite.
DJ 33 1/3 is now the program director which is one of the top guys at 103.5 the beat in Miami now which is a HUGE radio station btw.
But during the night shift there is at least some leeway for someone to get played.
Don’t Miss: How To Turn Off Repeat On Ipod
Your Submission To Online Radio
The process is pretty much the same as offline radio. Find out on their website when they will be playing new artists and find out what the submission process is. Submit your music according to their procedures, and in this case, your music is going to be submitted to them online so you have to make sure your music is in MP3 format. Also dont forget to add along with your songs your name, number, email address, and a link to your strongest social media website. Your contact information is one of the most important parts of your submission so dont forget it!
Make sure to not only limit yourself to submitting your music to only one radio station, your chances of getting radio play increases when you submit your music to a variety of radio station. Start with your city and then expand to the stations within your country. Keep it moving and never stop until you get your songs out to the world. You can submit your music from your country to any other radio station country in the world, just make sure they play your genre of music and that they understand your language
Increase Your Chances Of Getting Your Music Played
I have found throughout the years that there is a way to increase your chances of getting radio play, and that way is to build a report with the djs and the program directors at the radio station. As I said earlier often play artists theyre familiar with because they trust that their music is of good quality. You can try building report with the radio station by try calling up once in a while to request songs. Or call up once in a while for a contest or to ask a question pertaining to the show. Djs are always asking listeners to call in for some reason or another, why not call in and prove that youre a regular listener. Let them get familiar with your name so they can keep you in mind when you send them your music.
Its all about getting involved, taking the initiative to get your name out there and be known. you want radio play you’re going to have to work for it and prove that you deserve that spin. Remember you are competing against thousands of artist who want the same thing as you, and as I said earlier these stations dont play every artist that submit their music. So you have to give them a reason to play yours its as simple as that!
Recommended Reading: Why Is Apple Music Family Sharing Not Working
Take Quotas Into Account
Think of quotas- if you have a song in the language of your country, youll have a better chance of getting it onto national radios! Yes, its true. Its a criteria you have to take into serious consideration if you want your song to be played on the radio. For example in France theres a quota imposed by the CSA which is designed to protect French-language songs from the invasion of Anglo-Saxon pop songs that are flooding the airwaves.
The law of February 1, 1994 requires private radio stations to broadcast, since January 1, 1996, at significant listening hours, 40% of French songs, at least half of which must come from new talent or new productions .
By French-language song, the CSA means any work with a text performed or recited primarily in French or in a regional French language. And by new talent, any artist who has not yet obtained two separate gold record-certified albums.
Online Indie Radio Stations
There is another way to get your music out to hundreds of thousands of people, and thats through online indie radio stations. These online radio broadcasts play music from up and coming bands and artists throughout the day. These online indie radio stations have a strong following and a pretty huge following of people who love to hear music from up and coming artists. Many up and coming artists get their music played on these online indie radio stations and they become so popular that major radio stations catch wind of it and want to play it at their station. This is what you want, getting your music played at these indie stations are great but if you get picked up by a major station thats even better!
Note that your music submissions to these radio stations will get easier over time if they play your music often and if you establish a relationship with them. If you submit new songs to them and your name looks familiar, and they have played you a few times before they will most likely take a quick listen to your new material and consider putting you into their rotation over the other new artists that submit their music. This is why its important to not only submit your music but try to establish a report with the DJ’s playing the music.
You May Like: Syncios Samsung Music Transfer